Published: 21 March 2022
Digital marketing leaders must balance content supply constraints with expanding demand for consistent multichannel experiences. Content marketing platforms help create and manage this volume of content effectively and efficiently. Use this research to evaluate CMP capabilities.
CMOs with the highest budgets are spending a larger share of their marketing resources on brand strategy, content creation and content management than those with low budgets, according to the 2021 GartnerCMO Spend Survey.
Content operations technologyis rapidly expanding to support the content life cycle from ideation through distribution, even as new content types and channels emerge. Thus, most vendors in this market are part of suite-based solutions that include web content management and/or sales enablement technology.
Use of AI to support content creation, governance and distribution increases in importance as brands look to support more customized experiences, including
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As a companion to the Magic Quadrant™, a Critical Capabilities report scores competing products and services against a set of meaningful differentiators. It reveals which options are the best fit in various use cases to help you focus on the vendors best suited to your needs.
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