Published: 18 July 2022
MMHs create, orchestrate, execute and measure experiences across devices and channels. Digital marketing leaders should use this research to identify vendor solutions that effectively meet their customer profile management, personalization and analytics needs for powering multichannel campaigns.
The multichannel marketing hub is a core technology that helps marketing organizations achieve their revenue growth goals and realize innovation objectives. They rely on MMH solutions to create operational efficiencies and orchestrate marketing programs to achieve those goals.
The multichannel marketing hub market has shifted to where more MMH vendors are focused on updating their mobile channel capabilities. Marketers demand more two-way conversation opportunities and mobile marketing reporting.
Ten of the 17 evaluated vendors have CDP as either a core capability of or necessary complement to their MMH offerings.CDPs are frequently included in MMH vendor demos, indicating that as
Clients can log in to view the entire document.
Analysts:
Tia Smart, Benjamin Bloom, Michael McCune, Ryan Brady, Rob Brosnan, Mike McGuire
As a companion to the Magic Quadrant™, a Critical Capabilities report scores competing products and services against a set of meaningful differentiators. It reveals which options are the best fit in various use cases to help you focus on the vendors best suited to your needs.
Narrow down the product and service criteria most important to you.
Use interactive features to customize usage scenarios based on your organization’s unique needs.
Use data to speed up provider selection and accelerate the procurement process.
We provide actionable, objective insight to help organizations make smarter, faster technology decisions to stay ahead of disruption and accelerate growth.
We use a Critical Capabilities report, the Magic Quadrant and more to ensure you select the best-fit provider to avoid the costly repercussions of a poor decision.
We benchmark pricing against the market so you avoid unnecessary charges.
We analyze contract terms and conditions to protect you against future price increases and unanticipated costs.
©2022 Gartner, Inc. and/or its affiliates. All rights reserved. Gartner is a registered trademark of Gartner, Inc. and its affiliates. This publication may not be reproduced or distributed in any form without Gartner’s prior written permission. It consists of the opinions of Gartner’s research organization, which should not be construed as statements of fact. While the information contained in this publication has been obtained from sources believed to be reliable, Gartner disclaims all warranties as to the accuracy, completeness or adequacy of such information. Although Gartner research may address legal and financial issues, Gartner does not provide legal or investment advice and its research should not be construed or used as such. Your access and use of this publication are governed by Gartner’s Usage Policy. Gartner prides itself on its reputation for independence and objectivity. Its research is produced independently by its research organization without input or influence from any third party. For further information, see Guiding Principles on Independence and Objectivity.
