Expert: Ayelet Heyman
Expert: Ayelet Heyman
The 2023 Gartner Tech CEO Survey disclosed that 76% of pivots occur in pursuit of a product-market fit (PMF). Finding a PMF requires constant awareness of changes including changes in market forces, the competitive landscape and customer needs; it requires appreciating what change brings and, most critically, developing the ability to adapt in order to take advantage of the change.
Establishing the capacity to address change requires a startup to make pivots as needed to exploit the opportunities and mitigate the risks of today:
Pivot to meet market forces.
Pivot to disrupt competition.
Pivot to meet customer needs.
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