Experts: Ayelet Heyman, Jeff Chamberlain, Ron Burns
Experts: Ayelet Heyman, Jeff Chamberlain, Ron Burns
Product-market fit is a business milestone achieved when customer acquisition has become repeatable and predictable for a new product or service. This milestone defines when a startup company is ready to scale.
There are three key phases in the startup journey: 1) problem-solution fit; 2) product-market fit (PMF); and 3) scale and optimize. Each distinct phase has unique cross-functional imperatives and target milestones that are required for success.
Download the key imperatives in the PMF phase, including processes for product strategy, sales, marketing and operations, and how these processes work together at key points in the startup life cycle.