Emerging Tech Roundup: 7 Areas to Incorporate Conversational AI

Expert: Annette Jump

The hype around OpenAI ChatGPT being trialed across a wide range of generative AI use cases highlights the ongoing innovations in conversational AI. Use cases for conversational AI will continue to expand to multiple business domains and industries from content marketing to new intelligent search options, AI avatars and decision intelligence. Here are some of Gartner's strategic planning assumptions around this technology:

• By 2025, 30% of marketing content will be created by generative AI but human-augmented, up from less than 2% in 2022. 
• More than 50% of advanced virtual assistants (VAs) will be industry-domain-specific, up from less than 25% in 2022.
• By 2025, AI avatars leveraging text-to-video using generative AI technology will support 70% of digital and marketing communications from less than 2% in 2022.

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