Allocate your marketing budget with confidence
Following record lows in 2021, marketing budgets rose to 9.5% of revenues in 2022, but still lag prepandemic levels. Are you allocating resources and prioritizing marketing spend and investment to drive impact? Use this report* to:
- Benchmark your marketing budget and investments against peers and competitors
- See the impact on marketing channels of changing customer behavior post-lockdown
- Assess how fiscal and geopolitical uncertainty is impacting marketing budget decisions
* Source: 2022 Gartner CMO Spend and Strategy Survey