- Gartner client? Log in for personalized search results.
Gartner Expert
Benjamin Bloom
VP Analyst
Benjamin Bloom is a VP, Analyst helping marketing leaders with martech stack optimization, personalization, and customer data management.
Previous experience
Mr. Bloom's experience spans customer engagement, direct response, CRM, data management, analytics, web development and brand marketing roles, as both a Consultant/Strategist and Client-Side Team Leader. He has developed and optimized marketing campaigns, as well as selected and implemented technology and advertising solutions for over 10 years. Prior to entering the marketing world, he analyzed the technology, media and telecommunications industries at the Columbia Institute for Tele-Information at Columbia University.
Professional background
Mapp Digital
Senior Digital Strategist
Competitor Group
Director, Digital Engagement
Wunderman
Senior Digital Strategist
Areas of coverage
Marketing Technology
Marketing Data and Analytics
Education
B.A., Government, Cornell University
Top Issues That I Help Clients Address
1How to marketers improve their marketing technology maturity?
2How do marketers get the most out of their existing marketing investments before bringing new vendors into the fold?
3Do marketers need a 360 degree view of the customer?