Master your role, transform your business and tap into an unsurpassed peer network through our world-leading virtual and in-person conferences.
- Gartner client? Log in for personalized search results.
Sales
Gartner Glossary
Channel Design
Channel design is the strategic process that commercial organizations use to balance resources across direct and indirect channels or routes to market. Direct channels typically include field sellers and e-commerce platforms, while indirect channels can include a mix of partners, distributors and marketplaces. Organizations optimize their channel mix based on segmentation, cost and margin considerations, as well as broader strategic business objectives.
Download the latest issue of The Chief Sales Officer for actionable insights for forward-thinking sales leaders.
Recommended Content for You
Experience Gartner conferences
Gartner Webinars
Expert insights and strategies to address your priorities and solve your most pressing challenges.
Recommended Webinars for You
44 Items