As businesses become more customer experience focused, many CMOs are also assuming the role of the ‘Chief Customer Officer'.
Even though digital commerce continues to be a leading priority for marketing leaders, they fail to understand how digital touchpoints and CX fit into the greater set of customer needs, wants and goals. While a customer-focused strategy is critical to business success, brands still fail to prioritize customer-centric strategies because they leapfrog to a channel as a solution instead of creating a clear, customer-centric value statement.
Download Gartner's "CMOs: Time to Be More Customer-Centric" Research to:
- Discover insights into creating a customer-first strategy
- Improve CX to drive customer loyalty
- Learn how to define customer journey
- Leverage a tool to help you reflect your target customer's goals