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Term of the day

User-Generated Content

User-generated content (UGC) refers to original, brand-related content — including text, video, images, podcasts, etc. — that is created and published online by customers and brand advocates, as opposed to employees or official representatives of that brand.

Trending Terms in Marketing

Agency Balanced Scorecard

Consumer Sentiment

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Marketing Technology Roadmap

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User-Generated Content

Agency Balanced Scorecard

Consumer Sentiment

Email Marketing Tool

Marketing Benchmarking

Marketing Technology

Marketing Technology Roadmap

Predictive Analytics

Social Media Analytics

User-Generated Content

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