Leverage Location Flexibility to Acquire Critical Talent

Guide your location strategy with labor market insights.

Location flexibility has become a foundational EVP offering.

More than two-thirds of job candidates who currently work onsite would prefer to work in a hybrid or remote model, while 97% of hybrid or remote workers prefer working in hybrid or remote models. To remain competitive, HR leaders must ensure that their talent acquisition strategy evolves with candidate preferences.

To attract in-demand roles and skills, HR teams should use labor market data to track flexibility trends, benchmark hybrid and remote work offerings in competitors’ job descriptions and review location flexibility messaging as part of their EVP.

This Gartner TalentNeuron™ report dives into how you can leverage labor market insights to:

  • Identify how employers are advertising flexible work in their job descriptions.

  • Analyze which functions, roles, and skills are most frequently advertising remote work as part of their EVP.

  • Assess a variety of data-driven solutions to leverage flexibility to acquire critical talent.

Download the Location Flexibility Research

Learn three actions HR teams can take to attract critical talent.

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    About Gartner TalentNeuron™

    Gartner TalentNeuron™ research covers 90% of the global GDP, enabling you to formulate a comprehensive location strategy that's not just about real estate costs. Discover optimal talent hubs and hidden talent pools by comparing and ranking target locations based on various talent, cost and macroeconomic criteria to: 

    • Expand your global footprint for future investment and business goals in a hybrid world.
    • Consolidate your location portfolio to offset significant talent, financial and geopolitical risks.
    • Identify diverse sources of talent as the opportunity to acquire talent beyond hub locations becomes a more permanent part of long-term workforce planning strategies.
    • Understand the location strategy and remote work profiles your traditional and nontraditional competitors are targeting.

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