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Gartner Expert
Rita L. Sallam
Distinguished VP Analyst
Rita Sallam is a Distinguished VP analyst and Gartner Fellow in the Data and Analytics team. Mrs. Sallam's focus includes tracking and predicting market trends, vendor assessment and selection, and identifying best practices for making analytics pervasive and strategic to the business. Of particular interest is how all aspects of data management and analytics are being disrupted by AI-enabled augmented analytics. She is also focused on building a methodology for selecting and valuing data and analytics portfolios including AI investments.
Previous experience
Mrs. Sallam joined Gartner in 2008 with almost 20 years of experience in the enterprise software market. Before that, she spent 10 years with Oracle, delivering role-based competitive intelligence and strategic analysis on BI, data warehousing, data integration and master data management markets. Prior to that, she led business planning, investment fundraising and strategy development for two middleware startups and was a management/strategy consultant for Arthur D. Little.
Professional background
Oracle
Senior Director of Competitive Intelligence
Concept 5 Technologies
Director of Business Planning
Arthur D. Little
Management/Strategy Consultant
Areas of coverage
Data and Analytics Leaders
Analytics, BI and Data Science Solutions
Data and Analytics Programs and Practices
Education
M.B.A., Finance, Northeastern University
B.S./B.A., International Business/French, American University
Top Issues That I Help Clients Address
1Comparing and selecting the right vendors
2Assessing cost of ownership
3How to take advantage of key trends in analytics and BI
4Developing a successful analytics strategy and program