Product Management Roles

Product Management 

Discover powerful insights delivered from experts across Gartner on

  • Buyer needs
  • Decision criteria
  • Competitive technologies
  • Market dynamics
  • Go-to-market strategies

"Technology product management leaders must look to improve and transform product management processes, tools and people to stay competitive in the rapidly evolving market."

Emil Berthelsen
Vice President Analyst, Gartner

Product Marketing

Discover powerful insights delivered from experts across Gartner on

  • Marketing best practices
  • Voice of the customer
  • Storytelling/differentiation
  • Marketing budget data
  • Performance data

"A technology product marketer is often the ‘glue’ of the go-to-market team, engaging with numerous internal and external stakeholders. Maintaining the status quo is not an option."

Todd Berkowitz
Managing Vice President, Gartner

Drive stronger performance on your mission-critical priorities.