A CPG manufacturer turned to Gartner for support executing on its supply chain transformation initiative — specifically, shifting from a one-size-fits-all approach to customer service to tailoring the customer experience for target segments. Thanks to Gartner peer networking and analyst-led consultation, the client was able to execute a best-practice supply chain segmentation strategy in just three months and save more than $850,000.
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Mission-critical priority
As part of its supply chain transformation initiative, a CPG manufacturer wanted to explore how supply chain segmentation (versus its one-size-fits-all approach to customer service) could both improve customer experience and reduce cost.
How Gartner helped
Gartner provided support to the client:
- Networked the supply chain leadership team with their peers at a different CPG manufacturer that had implemented supply chain segmentation
- Identified opportunities to improve upon the supply chain segmentation roadmap that an external consultant had created
- Facilitated working sessions around the revised supply chain segmentation project plan
Business impact
With support from Gartner, the client:
- Saved supply chain transformation time and costs, executing a best-practice supply chain segmentation strategy in just three months and saving more than $850,000
- Gleaned practical tips, valuable insight/perspective and lessons learned from peer networking, which enabled the company to fast-track progress and avoid common pitfalls.
- Made strategic decisions with greater confidence thanks to the analyst’s feedback on the roadmap and project plan. In the words of the client, Gartner provided “3X the value compared to a consultant.”
Industry:
CPG Manufacturing
Revenue:
Approx $15 billion
Employees:
34,000
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