Marketing budgets are getting tighter amid economic uncertainty and it is becoming increasingly complex for software marketers to meet their acquisition goals.
The good news is that nearly 70% of businesses are planning to increase their software spending, so there’s still healthy market demand for tech businesses to capture. To effectively navigate these turbulent times, marketers will need to make smart investments to facilitate growth or risk losing market share.
But identifying your best-fit channels and right-sizing the budget is no easy task. Where should you start?
This eBook provides a step-by-step guide on how to create, optimize, and track paid media campaigns that generate more high-quality leads with less budget.
You will learn:
- How to define your goals and plan a realistic budget
- Segmentation tools and best practices to target the right audience
- Why diversifying your channel strategy is important to increase conversion and engagement rates
- How to optimize your channel mix by tracking the right metrics across the funnel
- What streamlines the lead nurture process and how to enable sales to quickly action
