3 Techniques to Prove Marketing Value

With economic uncertainty mounting, the pressure is on for CMOs to prove the value of marketing

Now more than ever, CMOs are expected to lead the way to revenue growth in their organization. But with economic conditions degrading, CMOs are being forced to do more with less. In times of economic uncertainty, CMOs need a strategy to protect their budgets and, with it, their results.

CMOs can use this guide to uncover three approaches to quantify how marketing drives demand and how to prove the value of marketing to their enterprise. 

Use this new research to:

  • Discover three techniques to prove the value of marketing to critical stakeholders

  • Defend your marketing budget

  • Gain recommendations on what you can do amidst unavoidable budget cuts

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3 techniques to prove the value of marketing

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    More About Proving The Value of Marketing

    Most companies have clear growth plans. When economic headwinds challenge them, CMOs must show the connection between marketing investments and growth to protect their function from facing a budget setback. To do so, it is important to know the overall value of every marketing dollar spent, communicate that in terms the executive team cares about and highlight strong marketing metrics that tie back to annual strategic priorities. Use our additional How to Prove the Value of Marketing to the Enterprise guide to find out what metrics you can use to link your performance to business outcomes and defend your marketing budget.