Raising Tech and Service Provider Relevance in a Recession

Experts: Mark McDonald, John-David Lovelock

Turbulence creates a paradox for technology and service providers as demand for technology remains relatively strong while the rest of the economy grows weaker. Gartner’s 2Q22 forecast reports overall enterprise technology spending will continue to grow by 5.9% in 2022 and 6.3% in 2023, both in constant currency. 

Leaders at tech and service providers who want to pivot their business to meet current market forces must gauge the impact of economic turbulence on current customers, opportunities and competitive positioning in three situations outlined in this research: Now, Near and Next.

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