CMOs need new perspective to the consumer, budgetary and macro challenges they're facing this year, along with the leadership vision they’ll need to respond to them. This edition of the CMO journal helps you harness the latest trends and data with a focused vision to guide your organization through 2023 and beyond.
The current volatile environment demands a relentless focus on customer value, purposeful evolution of the marketing function and continual optimization of brand value. Gartner's CMO Leadership Vision eBook for 2023 outlines the major trends affecting CMOs, their top priorities and the actions CMOs should take now to drive growth in 2023.
In times of economic uncertainty, CMOs need a strategy to protect their budgets. Use this research to help you discover 3 techniques to defend your marketing budget and prove the value of marketing to critical stakeholders. You will also gain recommendations on what you can do amidst unavoidable budget cuts.