Find out how Gartner helped AARP achieve substantial CX improvement and contribute to $1.8 million in cost savings across the organization.
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Q1 2023 Chief Marketing Officer Journal
CMOs need new perspective to the consumer, budgetary and macro challenges they're facing this year, along with the leadership vision they’ll need to respond to them. This edition of the CMO journal helps you harness the latest trends and data with a focused vision to guide your organization through 2023 and beyond.
CMO Leadership Vision: Drive growth in 2023
The current volatile environment demands a relentless focus on customer value, purposeful evolution of the marketing function and continual optimization of brand value. Gartner's CMO Leadership Vision eBook for 2023 outlines the major trends affecting CMOs, their top priorities and the actions CMOs should take now to drive growth in 2023.
3 Techniques to Prove The Value of Marketing
In times of economic uncertainty, CMOs need a strategy to protect their budgets. Use this research to help you discover 3 techniques to defend your marketing budget and prove the value of marketing to critical stakeholders. You will also gain recommendations on what you can do amidst unavoidable budget cuts.
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Increasing Revenue with a New Digital Strategy
Find out how Gartner helped Pennsylvania State Employees Credit Union (PSECU) investment from the board, transform its website and improve growth.
Elevated Customer Experience While Saving Time and Money
Find out how Gartner helped Consumers Energy Company evaluate their existing technology and adjust their marketing org structure to improve customer experience.
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