Power Your Product Strategy With Gartner Product Decisions

Product Decisions empowers product leaders and their teams to make better go-to-market decisions. Create effective product roadmaps with a full view of buyer needs, priorities and actionable product and market insights.

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Build a more effective product roadmap

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The most relevant data at your fingertips

Segment market data

Create your own Custom Product Group or pick a Gartner-defined market with access to over 1 million user and buyer data points covering more than 100 markets.

Identify key priorities

Prioritize buyer needs and product capabilities based on their importance to buyers and buyer satisfaction with existing solutions.

Explore additional insights

Dive deeper into specific product capabilities to view segmented buyer insights, competitive ratings, direct user quotes and relevant Gartner research.

Displays functionality of the Product Decisons tool - Starting with a graph of capabilities in the Security and Event Management market, the user adds filters to change the displayed capabilities, then clicks into a capability and cycles through buyer segmentation, competitive insights, buyer quotes, and recommended research.

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How Product Decisions works
  • Understand buyer needs
  • Capability deep dives
  • Custom Product Groups
  • Expand your view

Identify buyer needs and prioritize product capabilities in your market.

Evaluate product capabilities based on their importance to buyers and buyer satisfaction with existing solutions. The tool includes two types of buyer needs and product capabilities: those defined by Gartner research and those derived from buyer feedback.
A graph displaying capabilities in the Security Information and Event Management market according to buyer satisfaction and level of importance

Explore additional insights for each capability.

Product Decisions scores product capabilities to approximate their importance and satisfaction for the selected market and buyer group. The tool presents three deep dives based on Gartner® Peer Insights™ for each mapped capability: Buyer Segmentation, Competitive Insights and Buyer Quotes. You’ll also have access to Recommended Research based on your selected market, buyer group and filters.
A Product feature deepdive for the Response And Incident Management capability. The table shows insights into buyer's satisfaction with existing solutions in the market.

Create a Custom Product Group by selecting 3+ products.

As an alternative to Gartner-defined markets, create a Custom Product Group composed of at least three supported products to serve as the basis for the methodology. The tool will display the Gartner-defined capabilities most common to the majority of the products selected by the user.
A Product feature deepdive for the Response And Incident Management capability. The table shows insights into buyer's satisfaction with existing solutions in the market.

Coming soon: View historical and forecasted data to understand how your market is evolving.

In addition to the current Buyer Needs insights, the tool allows product managers to view historical and forecasted importance and buyer satisfaction scoring of product capabilities. Product capability importance and satisfaction scores projected forward in time are derived from each capability's own historically observed behaviors and patterns.

Related Insights

Gartner clients can log in to access the full library.

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Drive stronger performance on your mission-critical priorities.