June 07, 2022
June 07, 2022
Contributor: Lori Perri
Prioritize investments in sustainability to drive product and service adoption and growth.
Almost all organizations are increasing investments in sustainability initiatives so technology and service providers must develop and deliver solutions, services and IT/digital infrastructure that enable their organizations to meet sustainability goals.
“Sustainability should be a cooperative effort between technology providers and customers, with each sharing responsibility for enabling sustainability outcomes,” says Ed Anderson, Distinguished VP Analyst at Gartner.
Download now: The Top 3 Strategic Priorities for Tech Product Managers
Organizations are increasingly investing in sustainability to achieve practical outcomes meant to be explicit and measurable, but often less tangible than other types of business outcomes.
According to Gartner survey data, by 2025, top benefits from sustainability programs will include increased company brand/reputation, improved resource efficiency, innovation and new products, higher customer satisfaction/engagement and better risk management/mitigation.
Learn more: Your Guide to Building a Sustainable Business Strategy
You play a key role in enabling sustainability outcomes by:
Some technology providers have been criticized for sourcing technologies from suppliers that do not meet sustainability standards across environmental, social and economic dimensions. When products or services cannot be produced sustainably, other mitigation strategies can help, such as supporting initiatives to offset the impact of production like carbon offsetting.
To ensure your organization meets sustainability goals:
In short:
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Recommended resources for Gartner clients*:
Sustainability: A Customer Priority and Provider Imperative
Define Sustainability and Leverage Materiality to Drive More Effective Strategy
Leading Sustainability Ambition, Goals and Technology in the 2020s
*Note that some documents may not be available to all Gartner clients.